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Stephanie Alsbrooks Hanson

President, Tricolor Financial

Stephanie Alsbrooks Hanson’s auto industry career began in 1996.

She joined Tricolor as president of a new division, Tricolor Financial, in 2021. Her goal is to take everything the team has worked hard to build over the last 14 years and use it to expand Tricolor’s inclusion mission and help the company’s buyers have even more opportunities through relationships with captives and dealers.

Prior to Tricolor, Stephanie founded and led an auto lending software company (defi SOLUTIONS) to 100 team members and 100 clients. Defi merged with one of its competitors in 2019. Prior to that, Stephanie’s career spanned finance and technology at places like AmeriCredit, Sixth Gear and Think Finance.

On a personal note, Stephanie has five kids ages 15-22 and one Bernese Mountain Dog.