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Georg Bauer

Co-Founder at NextCar Holding Company / NXCR

Georg is a widely recognized auto finance, fintech and insurtech leader with over 40 years of experience shaping global financial services for leading automotive companies and innovative startups.

In 2020, he co-founded NextCar Holding Company / NXCR, a fintech and insurtech platform for delivering vehicle subscriptions profitably at scale to dealers, automakers and third-party listing sites, where he serves as President and Vice Chairman of the board of directors.

In 2016, he co-founded Fair, the leading vehicle subscription brand in the U.S, pioneering the Car-as-a-Service (CaaS) category.

He is a pioneer in vehicle leasing having introduced leasing to Mercedes-Benz customers in the U.S. Market in the early 1980s. During the 90’s he was the CEO of Mercedes Credit Corp, responsible for the car and truck financial services business in the America’s region. He also served as CEO for BMW Group Global Financial Services, where his business scope covered more than $100 billion combined assets/retail deposits in more than 50 countries.

In 2013 Georg joined Tesla to support the international launch of the Model S. He built Tesla’s financial services business in 20 markets throughout Europe and Asia building country specific financial and insurance solutions through partnerships and in-house leasing operations.